It’s okay if you’re bad at grammar because Valerie is more than equipped. Valerie joined the team at Rock Paper Scissors in May 2016, a mere week and a half before Imogen arrived on the scene. We’d say she did pretty well with our speed training process. Valerie’s background is in content marketing and she has experience in all aspects of the content creation process, but she’s a sucker for a good story and loves helping clients tell their stories in a captivating way. Valerie proudly hails from the small town of Clermont, Georgia (not to be confused with the Clermont in Florida), but since most people don’t know where that is she’ll tell them “Gainesville/Lake Lanier,” once the Poultry Capital of the World and home of the 1996 Centennial Olympic Games canoe, kayak, and rowing events. Also, don’t let the fact that she’s finished four marathons and her title of Run Club Captain fool you — she has a self-proclaimed love-hate relationship with running and is really just in it for the t-shirt at the end of the race.
Valerie Kinney’s background in content marketing is based on a strong foundation in all aspects of the content creation process. She has worked with a diverse range of clients to develop and execute content strategies with SEO in mind. Since she joining Rock Paper Scissors in May 2016, Valerie has continued to work with clients on their content marketing efforts, creating content for websites, blogs, social media campaigns, email marketing, press releases, and more.
Valerie earned a B.A. in Mass Communication with a concentration in Broadcast Journalism from Brenau University and relies on her roots in journalism to quickly absorb and verify information as she immerses herself into each client’s brand and culture so she can transform it into a story that connects with the audience in a meaningful way. In addition, Valerie also works on RPS’s marketing initiatives.
Prior to arriving at Rock Paper Scissors, Valerie worked for a content marketing agency that specialized in small to medium-sized businesses. Additionally, she served on the Rock Goodbye Angel board of directors, providing support for social media marketing, the quarterly newsletter, and rebranding the organization.