Once we know where you are, we get to talk about the journey we will go on together through Brand Envisioning; a process that helps Define Your Audience, Refine Your Brand, and Spot and Seize Opportunities to Grow (and we LOVE opportunities!)
The goal of Brand Envisioning is to use our findings from Brand Immersion as we collaborate on the vision of your brand to create something that is a true reflection of who you are that is both scalable and sustainable. As we begin to shape what the brand will be, your expertise and experience are critical to our creative process. We want to zero in on the characteristics that best represent you.
Our Services Include:
A marketing channel is a medium that you broadcast your promise to your audience and there are more marketing channels today than ever before. Needless to say, it can be very overwhelming to refine your marketing mix, so our Marketing Channel Workshop guides you through which channels will work best for your audience so that we can clearly communicate with your audience to ensure that you are not wasting resources using a channel inappropriately or in the wrong channel.
Your brand tells a story and we need to put guidelines into place so your brand is represented consistently no matter who is writing content or creating imagery. Brand Standards will set the tone for your brand’s graphic elements, photography style, and any other visual elements, as well as developing your voice for written messaging, and put social media standards and a policy into place.
Your logo is one of the first visual connects your audience will make with your brand, and it is our job to make sure it is inline with all of parts of your business, accurately reflecting how a customer feels when they interact with your brand. We don’t just focus on the final result, but your entire operation to ensure what we are creating will make a connection and contribute to the consistent customer experience we are creating.
Your marketing plan is your roadmap for the journey ahead of us. We’ll spend some time reviewing past marketing efforts, researching your current demographic and looking for new options, and then looking at the best opportunities for connecting with your customers where they are. Then, we’ll craft a plan for the next 6 or 12-months that may include initiatives such as advertising, brand placement, community outreach, social media awareness campaigns, and more. Our goal is finding the right balance of opportunities for connecting with your audience.
Packaging is one of the few ways that people will connect with your brand on a physical level as they’re receiving your product. (Technically, you could touch a website, but you really shouldn’t be poking at your screen like that.) For us, packaging is a fusion of functionality, good design, and a necessity that has so much potential to be cooler than people think it is.
Logos and taglines can only take your message so far. Great photography allows you to tell your story visually and shows your customers who you are and what you have to offer. Great shots of your products, facilities, staff and even corporate or community events help your story come to life. You never know what image might convince a potential customer to pay you a visit.
Video is a powerful tool in your marketing toolbox. Research has shown that video marketing can increase brand awareness by more than 50%! Use it to your advantage to introduce yourself and your team to your audience, promote a new product, share tips, and build trust with your audience by showing them the people behind the brand. Let us help add a new dimension to your story through video!
We took the “master of the web” title away from Charlotte. Instead of spinning our webs, our developers can create anything from a simple brochure website, microsites or mobile platforms to a complex, multi-site web Goliath for any client, be it a small start-up for a local nonprofit or a large franchise with multisite needs. You dream it and we can build it. You don’t have to speak design, tech, or know how to code. We’ll help you talk through your needs and vision to make that piece a reality.
James Bond had Q for all of his custom gadgets, you have RPS. Our developers can create a custom database for your product inventory, a shopping cart that works for even the most unique items, or a contact form that archives visitor’s information in a format that you can easily access for cross-marketing.