Once we know where you are, we get to talk about the journey we will go on together through Brand Envisioning; a process that helps Define Your Audience, Refine Your Brand, and Spot and Seize Opportunities to Grow (and we LOVE opportunities!)
The goal of Brand Envisioning is to use our findings from Brand Immersion as we collaborate on the vision of your brand to create something that is a true reflection of who you are that is both scalable and sustainable. As we begin to shape what the brand will be, your expertise and experience are critical to our creative process. We want to zero in on the characteristics that best represent you.
Our Services Include:
RPS will lead your team in an Annual Marketing Plan Workshop to reflect on the past 12 months of marketing and your business. We will outline the framework for your marketing plan for the next 12 months by establishing your goals, reviewing your target audiences, and defining actions for each marketing channel.
Your logo is one of the first visual connections your audience will make with your brand, and it is our job to make sure it is in line with all of the parts of your business, accurately reflecting how a customer feels when they interact with your brand. We don’t just focus on the final result, but your entire operation to ensure what we are creating will make a connection and contribute to the consistent customer experience we are creating.
Your brand tells a story and we need to put guidelines into place so your brand is represented consistently no matter who is writing content or creating imagery. Brand Standards will set the tone for your brand’s graphic elements, photography style, and any other visual elements, as well as developing your voice for written messaging, and put social media standards and a policy into place.
We took the “master of the web” title away from Charlotte. Instead of spinning our webs, our designers and developers can create anything from a simple brochure website, microsites or mobile platforms to a complex, multi-site web Goliath for any client, be it a small start-up for a local nonprofit or a large franchise with multisite needs. You dream it and we can build it. You don’t have to speak design, tech, or know how to code. We’ll help you talk through your needs and vision to make that piece a reality.
James Bond had Q for all of his custom gadgets; you have RPS. Our developers can create a custom database for your product inventory, a shopping cart that works for even the most unique items, or a contact form that archives visitor’s information in a format that you can easily access for cross-marketing.
Logos and taglines can only take your message so far. Great custom photography allows you to tell your story visually and shows your customers who you are and what you have to offer. Shots of your products, facilities, staff, and even corporate or community events help your story come to life.
Video has become such a powerful tool in your marketing toolbox. Research has shown that video marketing can increase brand awareness by more than 50%! Use it to your advantage to introduce yourself and your team to your audience, promote a new product, share tips, and build trust with your audience by showing them the people behind the brand. Let us help add a new dimension to your story through video!
Packaging is a fusion of functionality and design. It is one of the few ways that people will connect with your brand on a physical level as they’re receiving your product. (Technically, you could touch a website, but you really shouldn’t be poking at your screen like that.) We work with our clients to tell that story so that your product connects not only with a look but also a touch.