You won’t know everything about someone after your first date. The same is true for agencies learning about new clients. We need to know who you are and where you are going before we begin building your brand and crafting messages. To speed things up, we start with Brand Immersion.
The best relationships have open communication and Brand Immersion helps us establish that. We need to know your story — the good, the bad, and the not-so-pretty — and learn where you’ve been, where you’re currently sitting, where you want to go, and your goals for the future. With this information in hand, we can more fully grasp what makes you stand out from the crowd and are better able to tell your story.
Our Services Include:
Like people, each great brand has a personality. Your brand’s personality and voice are what allow your business to make a personal connection with your audience. Brand Personality is like wallpaper– it allows you to be intentional, and it has the power to transform a space. This will help us to further hone your tone, visual appearance and how your brand will exist in the eyes of your consumers.
Every person, organization, and company operates from a set of values, but most values are undocumented. If values remain undocumented, it’s difficult to ensure that all members of the group are in alignment. In our values workshop, we will be defining the values that you’re currently operating with. In this workshop, we will help you to determine the difference between your Core Values and your Brand Personality.
In order to help you create a marketing plan that gets your message in front of the people you want to reach, we need to know what you’ve been doing. Our Marketing Audit workshop allows us to see not only what you’ve been doing, but also understand what has and hasn’t worked in the past so we can make the necessary changes to create a solid marketing plan to move forward with.
We’re like CarFax for websites; we assess what you have, let you know how much we think it will get you and outline all the areas of improvement and best practices. Our developers and marketing strategists will walk through your website with you, and give you a plan so you can maximize what you already have in place or suggest a facelift to help your online reach go even further with suggestions for Search Engine Optimization (SEO), User Experience (UX), and every other acronym that applies to Web!
You are the proud owner of a website, but do you know if it is really serving your needs and helping you generate leads with customers who do not know about you? If you don’t know, it may be worth looking under the hood of your website to see how it is performing with search engines to make sure qualified people are finding you through organic search results.