You won’t know everything about someone after your first date. The same is true for agencies learning about new clients. We need to know who you are and where you are going before we begin building your brand and crafting messages. To speed things up, we start with Brand Immersion.
The best relationships have open communication and Brand Immersion helps us establish that. We need to know your story — the good, the bad, and the not-so-pretty — and learn where you’ve been, where you’re currently sitting, where you want to go, and your goals for the future. With this information in hand, we can more fully grasp what makes you stand out from the crowd and are better able to tell your story.
Our Services Include:
In order to help you create a marketing plan that gets your message in front of the people you want to reach, we need to know what you’ve been doing. Our Marketing Audit workshop allows us to see not only what you’ve been doing, but also understand what has and hasn’t worked in the past so we can make the necessary changes to create a solid marketing plan to move forward with.
Here we define what only applies to you to make you different and stand out from the competition. In this workshop, we also work through some exercises to establish your tone standards so that no matter who is creating your messages, they are consistent and sound as if they are coming from the same person.
You may not always have the same person writing content for your business, but written communication should always sound like it’s coming from one voice. By developing your Tone Standards, we’ll fine-tune your brand’s voice and create guidelines so that no matter who is creating your messages for email communication, newsletters, ads, or social media, it all sounds the same.
We’re like CarFax for websites; we assess what you have, let you know how much we think it will get you and outline all the areas of improvement and best practices. Our developers and marketing strategists will walk through your website with you, and give you a plan so you can maximize what you already have in place or suggest a facelift to help your online reach go even further with suggestions for Search Engine Optimization (SEO), User Experience (UX), and every other acronym that applies to Web!