Blog - Rock, Paper, Scissors

Posted 14 Aug 2018
visual storytelling with infographics

The Power of Visual Storytelling with Infographics

We recently teamed up with the Community Foundation for Northeast Georgia to present our annual storytelling workshop for nonprofits. For this year’s topic, The Power of Visual Storytelling, RPS Creative Director and CEO Amanda Sutt gave a presentation on telling your story through infographics. While this presentation was for nonprofits, the truth is infographics are great visual tools that any organization or business can incorporate into their storytelling efforts. Read on to learn a little more about infographics and some tips for adding them to your strategy, or scroll down to watch a recap recording Amanda posted on YouTube

What is an Infographic?

The short definition from Merriam-Webster is “a chart, diagram, or illustration (as in a book or magazine, or on a website) that uses graphic elements to present information in a visually striking way.” Digital marketer and bestselling author Jeff Bullas further describes infographics as a mixture of analysis, design, and writing that help present deep or complex data in “a visual shorthand.” He also says they are an efficient way to combine the best text and pictures with other design elements to tell a “story that begs to be shared.”

Why We Need Infographics

So why should you consider using infographics in your storytelling? Consider this quote from researchers Barbara M. Miller and Brooke Barnett:

On their own, text and graphics are both useful yet imperfect methods of communication. Written language allows an almost infinite number of word combinations that allow deep analysis of concepts but relies heavily on the reader’s ability to process that information. Graphics may be easier for the reader to understand but are less effective in the communication of abstract and complicated concepts…combining text and graphics allows communicators to take advantage of each medium’s strengths and diminish each medium’s weakness.”

Still not completely convinced? Here are some additional reasons you need infographics.

90% of info the brain processes is visual

approximately 65% of people are visual learners

  • The more visually compelling you can make any facts, figures, or statistics, the better because it will be easier to read and process.
  • Infographics help build brand awareness when your logo and brand elements are incorporated.
  • You can use infographics anywhere. From printed pieces to social media platforms, newsletters, blogs, and even advertisements, infographics are great tools for giving your audience a quick snapshot of information that still makes an impact.
  • They can help increase conversions, website traffic, and even your rank on Google if you optimize them for search engines.
  • Infographics can help you showcase your knowledge and expertise on very specific topics.

The Effectiveness of Infographics

Now that you better understand why you should consider using infographics, let’s take a look at how effective they are. For starters, people will likely remember only 10% of information three days after hearing it. However, it is estimated that they will retain about 65% of the information three days later if the relevant imagery is presented with the same information. According to HubSpot, people remember 80% of what they see and do, 20% of what they read, and 10% of what they hear.

Beyond that, consider the following:

infographics are liked and shared 3x more than any other form of content

infographics are 30x more likely to be read than text articles

Publishers featuring infographics experienced traffic growth

content with color can increase reader engagement

What Makes a Compelling Infographic

Now that you know why infographics are important and how effective they are, it’s time to take a look at what makes an infographic compelling. Here are a few pointers on what to include in order to convey your info in a way that will make it eye-catching.

Infographics need a strong intro

  • Consider it the hook that will make people continue reading through the infographic. You only need a couple of sentences to make this first impression, so make it a good one.

make your story interesting

  • Remember that the story should be organized and in sequential order.

Informative Stats from reputable sources

  • Stats should be informative and from reputable resources.

keep the design clean and simple

  • Keep your design clean and simple. Don’t go overboard with your font choices. Pick fonts that are easy to read and complement each other.

attention-grabbing graphics

  • Choose attention-grabbing graphics and images and avoid over-using them.

your brand

  • Include your logo, social media profile names, and website URL so readers can find you later if they have questions or want to learn more about what you have to offer.

Order of Operations: Content >> Graphics

When it comes to designing your infographic, we recommend content first, then the creating graphics. Create the outline of the story or information you want to share, sticking to a single focused topic if possible. Then, do your research for supporting information. Write your intro and any supporting headers or bullets you need, and make notes of what you want to convey with a visual. Remember that infographics should offer information as succinctly as possible. If you have too much copy and too many visuals, your infographic will look cluttered and readers will be more likely to pass over it. Think minimal text for maximum impact.

Consistent Branding: Why this is still important here?

We previously mentioned the importance of including your branding as a part of your infographics, and we can’t stress the importance of this enough. It’s not just so people can identify the infographic as your organization’s, but rather to ensure consistent branding with everything you create. That means that any copy on your infographic matches your brand voice and that the style of your infographic and the icons you use flow well from one infographic to the next. If the color palette of your infographic is different from your branding, use white or black to help set your brand information apart. In addition, including your branding will help ensure to readers that this content is coming from a reputable organization.

The bottom line: Infographics are a great tool to add to your mix of storytelling strategies. Give it a try and let us know how it goes! Feel free to download our infographic on the effectiveness of infographics to use as a reference point as you start creating your own infographics, and contact us if you have any questions.

The Effectiveness of Infographics

Posted 13 Aug 2018
2018 Post-It Note Wars

Creativity can be Found Anywhere You Look…Even in a Post-It Note!

At RPS, we believe everyone has the power to be creative and we are issuing a challenge to anyone willing to join the fun. We want you to release your inner child and let the creative juices flow with our 2018 Post-It Note Wars!

Creativity doesn’t have to be complex nor do you need a ton of supplies to build something that will be impactful and make a brand stand out from the crowd. Some of the most innovative ideas have come from people that used only the resources they had at hand. That being said, we want to see what you can do with some Post-It Notes and your imagination!

The rules are pretty simple.

  1. Find a wall, window, or another blank canvas.
  2. Grab some Post-It Notes and show us what you can create.
  3. If you run out of Post-Its or need more colors, don’t sweat it. They’re on all the school supply aisles right now.

Don’t be afraid to think (and create) outside of the box. If you need a little inspiration, take a look at some favorites from years past.

Once your masterpiece is complete snap a picture and post it (no pun intended) on Facebook, Twitter, Instagram or all three! Be sure to use #RPSPostItNoteWars in your caption and tag us so we see your entry. We’ll have some fun prizes for the winners. Submit your masterpiece by September 3, 2018, to be entered.

On your mark…get set…CREATE!

Posted 10 Jul 2018
Privacy Policy

Is Your Privacy Policy Up to Date?

Over the past month your inbox has probably been flooded with announcements of companies that have updated their privacy policies, and no, it’s not a coincidence. It’s a result of the General Data Protection Regulation (GDPR) that went into effect in late May 2018.

If you’re not familiar with the GDPR, allow us to catch you up. The GDPR is a regulation of the European Union (EU) that created guidelines for collecting and processing information of individuals that live in the EU. This regulation includes rules on data management as well as the rights of the individuals. Compliance with the GDPR is required not only of businesses and companies in the EU, but also any company, business, or organization that collects data from EU citizens. In short, if someone in the EU can access your website or has subscribed to your email list, the GDPR applies to you. If you don’t comply, you could face a fine.

The goal of the GDPR is to take a lot of the technical jargon, terms, and conditions that can be really confusing to those that use your website and make it easier to understand. In the marketing world, this is called the Grandma test. If your Grandma, Grandpa, or even your 15-year-old cousin have no idea what it means after one read through, you need to revise it.

Aside from the Grandma test, how will you know if your privacy policy is GDPR-compliant? And what should you do if it isn’t? The first step is taking a good look at your policy (if you can’t remember the last time you updated it, it’s definitely time to review it). To be GDPR-compliant, it doesn’t have to be really long or complex. It just needs to clearly communicate the information you collect from your website visitors, how you collect it, why you collect it, and what you use it for. A solid, GDPR-compliant privacy policy will include the following:

  1. A quick statement explaining who you are. This statement should include the company name, how you value your visitor’s information and how you keep it safe, as well as what the privacy policy is about. Remember to write in your usual tone so your brand voice is consistent.
  2. The types of data you collect. This should include:
    1. Cookies (what they are, the reason you collect them, and the information cookies store);
    2. Google Analytics (information collected, whether it is anonymized, why you collect it, and what you do with it);
    3. Wi-Fi, if applicable (explain any information regarding how you monitor guest Wi-Fi access in your physical location);
    4. Mailing lists (give a clear definition of what information you are collecting when a visitor signs up, why you need it, and what you will do with it) – if you use an outside email marketing platform like Campaign Monitor, Constant Contact, or MailChimp, be sure to share that and direct your visitors to your platform’s privacy policy;
    5. Ticketing information, if applicable (include any info collected through your box office system and what the information is used for);
    6. Third parties you share data with if any. However, don’t refer to them as third parties. Be transparent and say who you’re sharing info with and the reason why. (Note whether the information is anonymized, the efforts made to keep it secure, why you’re sharing it, and link to the third party’s own privacy policy if you are able.)
    7. Access to personal information. Let visitors know that they are able to access, edit, or request that their information be deleted from your system at any time. (Include the contact info of the appropriate person to request updates and/or deletion from).
    8. Changes to the privacy policy. Let visitors know when you’ll review your policy, as well as the date of the most recent update.

So now that you know what you need to do, it’s time to review that privacy policy and make any updates necessary to be compliant with the GDPR. As always, RPS is here to help so if you’d like us to take a look and help you bring your privacy up to date, let us know.

Yes, Help Me With My Privacy Policy

Posted 28 Nov 2017
Best of Gwinnett

Rock Paper Scissors Nominated for 2017 Best of Gwinnett

We are thrilled to announce that Rock Paper Scissors has been nominated for 2017 Best of Gwinnett Awards! Each year, Gwinnett Magazine takes a poll of its readers in an effort to share the best of the best in Gwinnett County in a variety of categories, including bakeries, restaurants, lawn care businesses, gyms, and marketing firms, such as yours truly. The magazine considers the Best of Gwinnett directory to be a one-stop directory for all things Gwinnett County, and we’re honored to be among the nominees.

We know this nomination wouldn’t be possible without our fantastic clients and friends. We are so grateful for your unending support! We wouldn’t be where we are today without you!

Of course, we can’t win in the Best of Gwinnett without your votes, so take a minute to head on over to the Best of Gwinnett website and vote for Rock Paper Scissors!

Posted 31 Oct 2017

The 2017 RPS Pumpkin Carving Party

We have many annual traditions here at RPS and by far, one of our favorites is our annual Pumpkin Carving Party because it gives our entire team a chance to show off our creative skills. Plus, it’s a chance for us to enjoy some fun with the extended RPS family and friends, too! This year’s party was no exception. Take a look at the fun we had and what our team created!

1 2 3 27