In our webinar “Grow & Engage: Using Pay-Per-Click and Social Media Ads to Reach Your Audience”, we discussed pay-per-click and social media ads as options to use to grow and engage your audience. Read on to learn what pay-per-click is, how it works, when you would use it, and more!

Pay-per-click, or PPC, is an advertising method used to drive traffic to websites that includes running ads on sites like Google, Yahoo, and Bing.

How PPC Works

  1. A business selects keywords they want to bid for, such as “Atlanta kids haircuts” or “Gwinnett County insurance agency”
  2. Someone searches for those services or businesses using the keyword or keyword phrase in their search
  3. That business (the hair salon or insurance agency) shows up in the search results. The business’ position of ranking will vary based on the bids. 
  4. The business is only charged if someone clicks on their ad.
how pay-per-click works

When to Use PPC

PPC is a good option if you want to:

when to use pay-per-click

PPC is also worth considering if you managing multiple locations by helping grow your search presence without adding a daily time commitment for creating custom content, saving you valuable time. It can also help you outperform your competitors if you’re in a competitor heavy market because additional funds make it easier to compete with other businesses in the area. This can increase your market share and expand your reach.

How PPC Funds are Spent

To get a little more advanced, let’s touch on how funds are spent in a PPC campaign.

You’re only charged for clicks, not views of your ad.

What You Need to Get Started with PPC

If PPC is the route you need to take, here’s what you need to get started.

Want to learn more about pay-per-click advertising?

Send an email to to set up a call with our team!

Categories: Marketing