Brand Realization may look a lot like the services that you see on creative agencies’ websites. However, now that you have followed us through Brand Immersion and Brand Envisioning, you’re starting to see why we put the work in up front. We are building a brand that is a reflection of you and meets your audience where they are! If you skip the first two steps, you’re guessing and oftentimes, building a brand that looks like everyone else’s.
Since 1986, our firm has developed strong branding and content marketing programs that deliver long-term results through the integration of our experience, creativity, and technology. We inspire growth through creative solutions that are a result of a business-based creative strategy implemented with each client. Our collaborative approach brings fresh ideas to the table, giving clients the opportunity to truly describe, and often discover, who they are and how they want their brand to reflect that.
Now that we have completed Brand Immersion and Brand Envisioning, we have a vision in place and are ready to fully realize your brand. Brand Realization is where your RPS team will work with you to design and create the marketing materials needed to make your brand shine as we roll out all of the new brand elements. We also provide support in areas ranging from search engine optimization to media buying and more through an ongoing marketing retainer or as special projects after the initial project is complete.
Our standard agency services include:
Launching a Brand or Product? Looking for an increase in Brand Awareness or to inform the public? We’re a one-stop-shop for all of these are more, and specialize in identifying and carrying the red thread through all communications no matter the medium (traditional print campaigns that include ads, billboards, direct mail, flyers, and posters or digital campaigns with Eblasts, microsites, newsletters, social media, and more) or audience. We will create a package that’s the right fit for your company or audience.
Once we have settled on what your brand is, it’s time to get your team on board and excited about the changes that are taking place. We can launch your brand in a formal presentation of the new branding pieces and standards to your team either in person or a webinar that can be recorded and available to share with your team at a later date. A brand launch event allows your team to see everything at once, learn about the motivations behind the new branding and the goals behind it, and will help build their excitement for using the new materials. We can also share any long-term branding rollouts across social media and any other deliverables at this time.
Know you need a CMO, but only about 3 days a week? Tag us in! (We’re basically an 8 for 1 special.) We provide ongoing consultation and support for management and owners who are in a position where they need to increase their marketing prowess but have too many irons in the fire to do the highest level strategy or the nitty-gritty work.
We’re willing to bet that you’ve probably checked your email today–making email marketing something that is still super lucrative when it’s done the right way. When creating an email marketing campaign for clients, we look at the design, messaging, and overall emailing best practices to find the perfect sweet spot to achieve client goals.
This can include everything from a postcard or brochure to an internal sell sheet for staff, photography to show off your team or products and services, informative videos and more. We are skilled in creating marketing materials that will stand out from the crowd and put your brand front and center. No cookie cutter, one-size-fits-all solutions here! Your marketing collateral will be the kind people hang on to and remember.
Whether you need some guidance on Out of Home Placements, insights on Google Adwords, or an expert opinion on the creepy:cool Geofencing, we’ve done it and can help you map out a plan. With our awesome media partners (Shout Out to Rick & Michael), we can give you the extra attention you get from a small agency, with the buying power and negotiating prowess of a media buying firm.
Packaging is one of the few ways that people will connect with your brand on a physical level as they’re receiving your product. (Technically, you could touch a website, but you really shouldn’t be poking at your screen like that.) For us, packaging is a fusion of functionality, good design, and a necessity that has so much potential to be cooler than people think it is.
SEO is often a seemingly lofty buzzword, but it’s more straightforward than the midnight spam emails make it seem. When optimizing your website, we will be looking at everything from industry best practices, to research and keyword density. SEO is not something that 180s overnight, improving this piece is more focused on the steady upward movement.
If you’re looking to increase your presence on local directories or want to ensure that your new business is easy to find when searched for, Directory Management will be a great solution. This allows you to increase your presence and make edits across various directories all from one place.
Social Media is a lot like the Wild West; it’s ever-changing and there always seems to be a new sheriff in town (and by sheriff, we mean algorithm). We keep up with best practices on each platform and can help you make decisions for your brand and audience, whether you’re posting yourself, using Facebook Ads Manager, or want to hand us your account and let us run with it.