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Valerie Kinney’s background in content marketing is based on a strong foundation in all aspects of the content creation process. She has worked with a diverse range of clients to develop and execute content strategies with SEO in mind. Since she joining Rock Paper Scissors in May 2016, Valerie has continued to work with clients on their content marketing efforts, creating content for websites, blogs, social media campaigns, email marketing, press releases, and more.
Valerie earned a B.A. in Mass Communication with a concentration in Broadcast Journalism from Brenau University and relies on her roots in journalism to quickly absorb and verify information as she immerses herself into each client’s brand and culture so she can transform it into a story that connects with the audience in a meaningful way. In addition, Valerie also works on RPS’s marketing initiatives.
Prior to arriving at Rock Paper Scissors, Valerie worked for a content marketing agency that specialized in small to medium-sized businesses. Additionally, she served on the Rock Goodbye Angel board of directors, providing support for social media marketing, the quarterly newsletter, and rebranding the organization.