I am proud to admit that I had 3 Cabbage Patch Kids when I was a little and I know where they are to this day! I even found one of the birth certificates this past summer. And growing up in Georgia, I had the privileged of visiting Babyland General on many occasions. If you do not know what I am talking about you are either too young or had your head buried in the sand in the 80s.
So often you don’t give your childhood brands a second thought until someone starts the “do you remember when” game or they bring out embarrassing pictures from your past. Then you start wondering what happened to them. Usually they just faded into the mist, but every once in a while a brand endures.
I had not even thought about Cabbage Patch Kids since I was 10 or 12, but all the memories came flooding back when I was invited out to Cleveland, Georgia to talk about Cabbage Patch Kids’ website. They became the dream client I never knew I always wanted. And I will tell you, this is a brand that has not faded into the mist, they are strong and growing.
We started to work with Cabbage Patch Kids this past spring to start the transition process to make their website more web 2.0. The site and shopping cart were already very active when we started, so part of our challenge has been to come up with a strategy to phase in updates without disrupting current traffic and not to offend loyal website visitors.
The first phase included internal maintenance and the start of the re-branding process. When you check out the current Cabbage Patch Kids’ website, you will see some of handy work. We have created a new design and even incorporated a little gif animation. Our goal was to bring some of the magic of Babyland General to website. If you don’t know, they are not dolls, they are babies that come from Mother Cabbage. If you happen to find yourself in the North Georgia mountains, you need to stop by Babyland General to fully grasp the Cabbage Patch Kids experience, and then you won’t think I am crazy.
In addition to updating the look of the website, we have also expanded the back-end interface so that Cabbage Patch Kids can maintain all of their own content and images on the website. After the holiday season we sill start to upgrade the shopping cart to make it more user-friendly, and we are even working on installing cameras at Babyland General so that they can do live broadcasts of the births on the website. Don’t worry, we will let you know when this is up and running so that you can experience this for yourself – you are going to want to take all of kids, neighbors, nieces, nephews under four feet here, I guarantee.
Check out the Cabbage Patch Kids website for yourself or you can always call me for a guided tour.
~ Amanda, devote Cabbage Patch Kids kid