In our latest webinar, we talked about what audience personas are and why you need them. Read on to learn more about creating your audience personas. Be sure to read…
Did you miss our recent webinar on audience personas? Read on to learn what audience personas are and why you need them for your business, or watch the recording of…
Check out our audience profiles worksheet available for download at the end of this post. A few months ago, we presented a webinar about getting feedback from your customers because…
Get to Know Your Audience Before You Start Talking When was the last time you stopped to think about the audience you want to connect with? It's not something that…
When it comes to determining whether your social media efforts are effective, you have to think with the end in mind. Rather than diving into your messaging and determining what…
Rock Paper Scissors has enjoyed working with the Community Foundation for Northeast Georgia (CFNEG) for quite some time to help develop the nonprofit’s brand, annual Giving Reports, and providing support…
When you started your business 10+ years ago, you might have thought you had the greatest logo out there. It had a cutting-edge design and the most trendy colors. Your…