When you started your business 10+ years ago, you might have thought you had the greatest logo out there. It had a cutting-edge design and the most trendy colors. Your customers loved working with you and to say the least, your brand and entire operation looked pretty slick! Since then, times have changed and so have colors, the technology you use, and perhaps your products and services, too. That leads us to the million dollar question. Are you in need of a brand refresh?

Now, before we answer that question, it’s important to remember that your brand isn’t just a pretty logo and a catchy tagline slapped on your website and some marketing materials. Visual branding is only a part of the equation. Seth Godin once said that “A brand’s value is merely the sum total of how much extra people will pay, or how often they choose, the expectations, memories, stories and relationships of one brand over the alternatives.” We couldn’t agree more.

If you’ve ever heard RPS CEO Amanda Sutt talk about branding, you’ve probably heard her say it’s the manifestation of a business or organization’s beliefs and values shown through its products and services, experiences, and interactions, as well as how the audiences connects to the business or organization. It’s also what they think and feel as they experience the brand. In addition, Amanda always emphasizes that branding is what differentiates you from the competition, which can help breed loyal customers and even allow you to charge more for your products and services.

Now, back to the main question. Here are a few reasons you might need a brand refresh:

If you agree with any of the above statements, congratulations! It’s time to refresh your brand! Now it may sound like a daunting process, but we believe the process can (and should) be fun. We’ll be the first to tell you that there are a lot of elements to include in the process, but it’s well worth the work to transform your brand and grow it into what it needs to become. Some of the factors you need to consider during the brand refresh process include:

Thinking about a brand refresh for your business or organization? Rock Paper Scissors can help! Contact us to learn more about our process and how we can help you become the brand you want to be.

Categories: Services
Tags: brand development, brand refresh, branding