Rock Paper Scissors has enjoyed working with the Community Foundation for Northeast Georgia (CFNEG) for quite some time to help develop the nonprofit’s brand, annual Giving Reports, and providing support for the annual Good2Give Gala. Each summer, we join forces with the CFNEG and marketing consultant Heather Loveridge to share helpful marketing tips for nonprofit leaders. This summer, our focus was Storytelling for Nonprofits.

Over the course of a few hours, we started with a discussion on why storytelling is important for a nonprofit’s brand, then shifted to where nonprofits can find their stories, how they can tell their stories, and then wrapped up with the importance of knowing your audience, and started the process of creating audience personas. We also discussed the elements that make a compelling story, creative ways to tell stories, and some storytelling guidelines.

If you’re a nonprofit leader in need of a little help with your storytelling efforts, we invite you to take a look at some of the highlights of the presentation below. We’ve included the presentation slides as well.

Storytelling for Nonprofits from Amanda Sutt

WHY you need stories:

HOW to find good stories:

“It is difficult for people to generate empathy for a group or a collective. Empathy comes from identifying with ONE person, getting into the shoes of that ONE person, and feeling the same emotions as that ONE person.

If you want people to feel something, give them one person to empathize with.” – Jeremy B. Koch, The 5 secrets of great nonprofit storytelling

KNOW your audiences:

WAYS to share your stories:

A few reminders:

We also invite you to download a copy of our Storytelling for Nonprofits workbook so you can start crafting the stories of your nonprofit in a way that will connect with people in a meaningful way.

Storytelling for Nonprofits Workbook

Click to Download!

If you need further assistance with telling your nonprofit’s stories, please contact us or Heather Loveridge. We are available for consultations, workshops, and creative work (both visual branding and storytelling) and would be happy to schedule a time to work with you and your organization’s leadership team.

Categories: In the Spotlight