Branding is more than a logo or a catchy tagline. It’s anywhere your business or organization makes contact with your customers and team. Your brand is shown through products, services, experiences, interactions, and more. Your brand is how your audience connects with your business, their experience, what they FEEL. More concretely, your brand can manifest itself in your logo, your website, your storefront, your customer service, and all the little things in between.
Branding is not a just part of your business… it is your business. The good news is if you don’t like it, you can change it!