This month we would like to highlight a very special group we work with.

We may all have ideas to want to make the world a better place, but the W.E.B. Du Bois Society’s RISE {Radically Inspired. Seriously Educated.} program is actually doing this every day.  The W.E.B. Du Bois Society was formed because a few concerned parents and educators realized the need for a different approach to narrowing the wide and stubborn academic achievement gap that exists between African-American students and their white and Asian peers.

Rock, Paper, Scissors has work with the W.E.B. Society for the past 4 years developing collateral to build awareness, engage students and donors, and the best part is developing pieces that honor students who have been motivated and are excelling.Over the last 18 months we have been working closely with Etienne LeGrand, co-founder and president, to brand the many programs that they offer to students and schools. Below we have included a description of their program along with the brand we created and a few samples of their collateral.


In five metro Atlanta elementary, middle and high schools, the W.E.B. Du Bois Society works to celebrate and reward academic ambition.

The purpose of the program is to motivate the attitudes and behaviors that lead to academic success by recognizing and rewarding students for demonstrating hard work and effort, progress and sustained excellence.

The WEB is a program for high potential African-American high school students who attend metro Atlanta schools. Students apply and are accepted to participate in programming offered over the course of 8-10 Saturday mornings during the school year.

The W.E.B. Du Bois Scholars Program was established to recognize and honor some of metro Atlanta’s most distinguished African-American high school students. Du Bois Scholars represent excellence in education and the promise of greatness in young people. In addition to recognizing and honoring some of metro Atlanta’s most distinguished African-American high school students, the program inspires other African-American students, no matter where they are, to aim higher in the classroom.

According to the Journal of Blacks in Higher Education, addition of a writing component of the SAT exam could narrow the racial scoring gap between African-American students and their white and Asian peers.

This means writing skills are increasingly important for African-American students, especially considering the facts: only 50% of African-American students who take the SAT have taken English composition classes while in high school (compared to 67% for white test takers).

Team Up: Coming Soon!

In addition to student programming, we have also developed collateral for fundraisers and year-end reviews.

It has been as great experience to work with and watch what W.E.B. Du Bois Society has been able accomplished. To find out more, check out their website: www.webduboissociety.com

Categories: Case Studies, Design, In the Spotlight