In the past, the role and purpose of Gwinnett Coalition in the community had been met with confusion. Many were aware of their programs and work, but not where these programs were originating from as they all had differentiated branding. Updating their website in order to gain visibility and clarity as a parent brand was the main concern for Gwinnett Coalition. To do this, they were looking to target new audiences in order to create partnerships, increase outreach, and drive collective impact so members of the community can thrive.