The first step we took was to update the visual brand by developing a more refined logo. Because some members of the community didn’t realize Rainbow Village offered more than a daycare center and an after school program in the past, we took the time to evaluate the existing color palette, which included bright primary colors one would often find in children’s programming. Ultimately, we determined to keep it and work on incorporating other visual elements to help communicate how Rainbow Village serves the entire family.
The refinement of the logo was thoughtfully considered to reflect the enduring work Rainbow Village is completing, with each piece representing a piece of the organization’s mission. Learn more about how we’ve woven Rainbow Village’s mission into each element of their logo in the video below.
While working on the logo, we also began looking at the existing website in tandem with the previous messaging pieces to refine the tone and language used to communicate what Rainbow Village does to help families in need. We worked toward creating consistency across the board with the organization’s messaging, which will feed into the website. The website will serve as the messaging foundation that all future materials and messages will build off of to clearly explain how Rainbow Village serves as a place where families experiencing homelessness can find a foundation of help, hope, housing, and healing.