The Janus Institute’s leadership team partnered with us to bring this idea to life. Meetings were held to discuss and develop audience profiles and establish tone standards for content while we concurrently worked through the needs the final outcome would need to fulfill. The primary goal of the project was to create a website with a blog where content could be shared but also needed to include a forum where visitors could post questions to discuss, ask for advice, and more. Time was also dedicated to looking at websites the Janus Institute’s team liked and didn’t like so website architecture and design ideas could begin to be formed.
This project also included creating a name for the brand and website. We lead the Janus Institute through a brainstorming session to develop crisp naming options that would resonate with the audience. The name Prosperous Places was selected as a reflection of the goal to equip people with the knowledge to drive positive changes to help their communities grow.
Once the naming, branding, and website architecture and design were determined, we completed the development of the site as well as content insertion and testing. Prosperous Places launched in late February 2019 as an online resource for community and economic development. Upon announcing the website to its Janus Forum alumni, the Janus Institute reported responses indicating Prosperous Places was a much-needed resource, with one alumnus noting it was exactly what they hoped the Janus Institute would one day produce.
Moving forward, we have continued to provide ongoing support to the Janus Institute team for Prosperous Places with the creation of graphics for blog and social media content, and content and email marketing strategy and support.