Over the past month your inbox has probably been flooded with announcements of companies that have updated their privacy policies, and no, it’s not a coincidence. It’s a result of the General Data Protection Regulation (GDPR) that went into effect in late May 2018.
If you’re not familiar with the GDPR, allow us to catch you up. The GDPR is a regulation of the European Union (EU) that created guidelines for collecting and processing information of individuals that live in the EU. This regulation includes rules on data management as well as the rights of the individuals. Compliance with the GDPR is required not only of businesses and companies in the EU, but also any company, business, or organization that collects data from EU citizens. In short, if someone in the EU can access your website or has subscribed to your email list, the GDPR applies to you. If you don’t comply, you could face a fine.
The goal of the GDPR is to take a lot of the technical jargon, terms, and conditions that can be really confusing to those that use your website and make it easier to understand. In the marketing world, this is called the Grandma test. If your Grandma, Grandpa, or even your 15-year-old cousin have no idea what it means after one read through, you need to revise it.
- The types of data you collect. This should include:
- Cookies (what they are, the reason you collect them, and the information cookies store);
- Google Analytics (information collected, whether it is anonymized, why you collect it, and what you do with it);
- Wi-Fi, if applicable (explain any information regarding how you monitor guest Wi-Fi access in your physical location);
- Ticketing information, if applicable (include any info collected through your box office system and what the information is used for);
- Access to personal information. Let visitors know that they are able to access, edit, or request that their information be deleted from your system at any time. (Include the contact info of the appropriate person to request updates and/or deletion from).