Google Analytics monitors your website’s traffic flow to help identify significant statistical variations. It then automatically generates alerts called Intelligence Events, when those variations occur. Examining these anomalies can provide vital insight into your site’s traffic flow that you might have otherwise missed. For example, you might get a spike in traffic from a particular city or from a referring site. Perhaps you sent out a newsletter, or coupon and traffic to your site drastically got a jump from that. These variations in traffic flow can be viewed from the Intelligence Events menu under the Home tab.

There are two kinds of Intelligence alerts:

Whats so great about this utility is that at any time, you can look in your Intelligence Reports and create a Custom Alert to become aware of any sudden or unexpected changes in your site metrics. This technology is smart enough to highlight what you should know, while being very simple to use.

Categories: Product Reviews