Diabetes Education & Camping Association Homepage Refresh
The Challenge
The Diabetes Education & Camping Association (DECA) wanted to develop stronger homepage messaging. Their primary audience consists of Diabetes camps around the world who come to the website to access curated resources for camp leadership.
Their previous homepage messaging did not reflect their purpose or provide a clear path for audience members to find information, making it more difficult to navigate through the site. Ultimately, we at RPS needed to create a solution to refresh their homepage to be more clear in their messaging and accurately reflect who DECA is and their purpose.
The Solution
Our goal was to ensure that DECA’s homepage messaging was succinct, strong and clear. In order to achieve this we recommended our Messaging Workshop to help better tell the brand’s story. Our Messaging Workshop is a collaborative process that allows us to work with clients and their team to produce clear and effective messaging that speaks to the brand’s audience. DECA chose to include their full team in this process to be able to give as much input as possible to create a functional homepage.
The Results
Thanks to the collaborative efforts between RPS and the full DECA team, we were able to create a homepage that is more clear and organized. The user experience has been improved making it easier for their audience to navigate to the information they are looking for.
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The RPS team worked closely with our organization to craft our story and understand our messaging, information sharing, and data management needs as they designed a fresh, concise and user friendly website with a member management portal.“
- Terry Ackley
Executive Director, Diabetes Education & Camping Association
About Diabetes Education & Camping Association
Client Since 2016
The Diabetes Education and Camping Association (DECA) unites the worldwide diabetes camping community through leadership and education, as well as shares resources to advance programs that dramatically impact people’s lives.
