Type: Product Rebranding and Launch
Challenge: More Compelling Packaging Design and Increase Distribution Network
Solution Components
- Rock, Paper, Scissors as Marketing Department
- Brand Management
- Packaging Design
- Develop Sales Program
- Buyers Mart – Display Design
- Utilized Social Media and eMail Marketing to increase awareness
Successful Marketing Efforts
- Transformed the perception of Chill Out & About as a novelty to a “must have” entertainment accessory.
- Increase from 4 to over 200 retail outlets in 18 months
Award Winning Design:
- Chill Out and About Packaging – 2010 American Package Design Award.
