The research findings from focus groups and targeted interviews gave us the valuable insight needed to create a brand for the new All In Independent Living concept that resonates with a much more independent individual who has much less need of support than those who live on the Annandale Village campus.
The name “All In” was chosen to focus on the lifestyle aspect of this new and unique program. Incorporating “In” words after the word “All” using words like (In)dependent, (In)clusive and (In)dividualized can be seen throughout their website to help highlight what this new program is all about.
Although the logo is meant to mostly stand on its own, it still has subtle ties to the Annandale Village parent organization by utilizing their brand colors, blue and green, in a more vibrant and active manner. There is also a hidden element as the letters A and V can be found within the “support blocks” in the logo.
A mix of modern fonts and color give the logo a more hip feel to appeal to the young and independent audience that Annandale Village is aiming to attract. Because of the branding efforts and research we did upfront, the design and development of a cohesive and attractive website was much easier.