Get caught up with our latest webinar by watching the video at the bottom of this post, or read the recap below!

Your website is often the first impression a prospective customer will have of your business, and out of all the pages on your website the About Us page is likely to be one of the most popular next to your home page. Your About Us page can set the stage for the experience a customer may have with your brand and affect their decision to choose your products or services over another. This is where you tell your unique story and people are always looking for a good story. With that in mind, it’s important to carefully craft your About Us page in a way that is a true reflection of your brand rather than simply introducing your business and team.

However, that’s just the beginning of what your About Us page should do. In fact, it should be able to accomplish much more than you might think. In the About Page Guide, Bernadette Jiwa writes “The secret of a great About Page is that it’s less about the company and more about the reader or prospective customer and their wants and needs.” An About Us page should accomplish the following:

About Us page

About Us page

Now that you know what your About Us page should accomplish, it’s time to start crafting your message. As you’re getting ready to put the pen to the paper (or your fingertips to the keyboard), keep these tips in mind.

About Us page

  1. Write like you speak. Your About Us page should make readers feel like they are talking to you. However, this doesn’t excuse poor grammar, spelling mistakes, etc.
  2. Write in the tone of voice with which you would speak to your customers. This will help your writing reflect the type of relationship you want to have with customers.
  3. The length of the content is totally up to you. Remember, we live in a busy world with many distractions, so it is best to say what you want with as few words as possible.

Finally, there are some items you should include on your About Us page that will further help introduce your business to your audience, build credibility, and set you apart from the competition.

About Us page

alex

About Us page

We hope these tips will help you craft an About Us page that helps website visitors connect with your business and brand, as well as understand what you can do for them and how you can do it better than the competition. Feel free to reach out to us if you have any questions!

Categories: Marketing
Tags: About Us pages, Marketing, mobile website