This represents mid-range pricing for salons in mid to high-density areas and multi-units, as well as lower density areas with high competitor presence. Pay Per Click, Google AdWords is used to engage with prospects lower in the sales funnel. As prospects are searching on various search engines, we are presenting them with ads that encourage them to click and find out more information. As leads click through and call the salons, we are able to determine what ads are performing best in the various markets and will optimize over time to display the content that yields the best results. NOTE: This offering is a continuous subscription. If you would like to cancel this subscription, we will need written notice of cancellation one month prior to the final run date.