Here’s a fun fact for you: people retain 95% of a message when they watch it in a video. That’s pretty astounding, especially when you compare it to the 10% people retain when they read the message as text. Clearly, we must really be visual learners! Video promotion is over 6 times more effective than print and online. This powerful tool can be harnessed for businesses of all kinds, and it can help you send stronger messages to your customers.
So, of course you want to dive in and get started with using video for your brand. But what are your options? There are a few types of videos to choose from, and it’s up to you to decide which one will best serve the needs of your company and customers.
1. Product/Service Video
This could be anything from a standard 30-second television commercial to a much longer infomercial, or even somewhere in between. You can take a product video in some truly creative directions, like this example from Dollar Shave Club. Really, the most important component to this type of video is that you connect with your audience on an emotional level. That emotional connection will be a huge factor in whether people purchase your products or services.
2. Informational Video
A great example of an effective informational video is a short online tutorial or guide known as a webinar. In this age of information, many people are looking for solutions to specific situations. You can meet that existing need by focusing on providing people with those answers, rather than directly showcasing your own products. Informational videos establish your company as an expert, gaining the viewer’s trust for the future.
3. Testimonial Video
When it comes to winning over prospective customers, it doesn’t get much better than showing people positive reviews straight from their peers. Take a look at these testimonials from clients of Vistex, a provider of business software and solutions. This video delivers a powerful incentive for viewers to choose this company over its competitors.
4. Training Video
Training videos can be helpful in a number of situations. They can show customers how to use your products, which can often cut down on issues for your customer service team. Videos can also provide custom onboarding, ensuring that all customers get the same information when they interact with your brand. For instance, a doctor’s office or healthcare system could offer a video for first-time patients, walking them through the steps of registration. Think about what aspects of your company or procedures could be improved with a training video.
No matter what business you’re in, there is an opportunity for you to make videos work for your company. Connect with current and prospective customers with engaging video content, and you’re bound to see the positive results.
