Here’s a fun fact for you: people retain 95% of a message when they watch it in a video. That’s pretty astounding, especially when you compare it to the 10% people retain when they read the message as text. Clearly, we must really be visual learners! Video promotion is over 6 times more effective than print and online. This powerful tool can be harnessed for businesses of all kinds, and it can help you send stronger messages to your customers.
So, of course you want to dive in and get started with using video for your brand. But what are your options? There are a few types of videos to choose from, and it’s up to you to decide which one will best serve the needs of your company and customers.
Read the rest of “Let’s Get Visual! A Quick Guide to Video for Business – Part 1: Getting Started with Video for Business”
Have you ever considered how video might help you sell your products or services better? Do you think a video testimonial might reach more people with your non-profit or company message? It may be easy capturing a short product demonstration or chatting with some volunteers who aren’t camera-shy – but then what? We’d like to share some helpful tips on what you can do with your videos.
The two major video hubs are Youtube and Vimeo. Since both of the platforms recently updated their interface each is relatively easy to use following the posted directions. So why choose one over the other?
Here is a brief walk through on the highlights of each platform. Each platform has it’s pluses so it’s up to the user to do a little exploring to see what might suite their needs best or you can meet with us to help set up your strategy. Here’s a quick start.
Read the rest of “Youtube vs. Vimeo: the visual showdown”
As you may know, we now offer video production services at RPS. This is an exciting addition to an already amazing pool of services and talent. That being said, we would like to take a few minutes to explain why you NEED to add video to your current marketing strategies.
Read the rest of “Why you need to seriously consider integrating video on your website…seriously”