Blog - Page 23 of 27 - Rock, Paper, Scissors

Posted 15 Sep 2009

We Got Jokes

The mobile web is in its infancy and thus has not had the exposure that a new technology needs in order to be mocked in a humorous format. This basically means that we can’t find any jokes specific to our topic and will therefore offer you this list of oxymorons instead. We would like to grow this list, so please add any good ones you have heard of 🙂

1. Jumbo Shrimp
2. Recent History
3. Pretty Ugly
4. Freezer Burn
5. Constant Change
6. Original Copy
7. Random Order
8. Old News
9. Strong Decaf
10. Cold Sweat
11. Small Crowd
12. Awfully Good
13. Safety Hazard
14. Clearly Confusing
15. Slow Speed
16. Silent Scream
17. Creative Destruction
18. Genuine Imitation
19. Deafening Silence
20. Almost Exactly
21. Approximately Equal
22. Farewell Reception
23. Civil War
24. Peace Keeper Missile

Posted 15 Sep 2009

The Monster Under Your Bed: 
Is His Name Social Media?

underthebed

Remember the terror while lying awake, afraid to fall asleep, waiting for the monster under your bed to snatch you away? I find, as an adult, I have a similar reaction to Social Media. I know the monster is under my bed but I don’t really know what to do with it. Is it friendly? Is it mean? Does the Monster want to be my friend or will it bait me with congenial overtures just to snatch me into the abyss forever?
Read the rest of “The Monster Under Your Bed: 
Is His Name Social Media?”

Posted 14 Sep 2009

Your Mobile Website: Part IV, Options

In our first post we looked at some statistics that show mobile web is growing faster than we can imagine and we began thinking about designing a mobile website for our business.  In the second post we began analysis of mobile users and determined our target market.  We also studied the mobile devices themselves and reviewed some of their limitations.  Now we need to start planning our approach to mobile web. Your business has four choices to tackling the mobile phenomena:

  1. You can do nothing and let mobile users scroll their way around sites designed for PC viewing.  With the iPhone's pinch and drag technology it is certainly possible to view normal PC desktop websites.  However, navigation can sometimes be tricky with this approach.
  2. You can streamline your current desktop website by removing images and styling and making them more manageable for mobile devices.  This is a compromise method somewhere in between desktop and mobile.
  3. You can use style sheets, a tool that allows web developers to create different versions of a website.  Your website content doesn't change in this scheme but images and layout can.
  4. You can create an entirely different second site, optimized for mobile users.

We believe the first three approaches have serious limitations.  Our best choice is to go with option number four and create separate site optimized for mobile.  Be aware though, there's some bad advice out there that recommends getting a new top level domain for your mobile website such as yourbusiness.mobi or creating a subdomain such as mobile.yourbusiness.com.  This breaks the theory of device independence of the web.  For example, what if you were viewing anotherbusiness.mobi on your mobile device and thought it was a cool website that you needed to explore further when you had more time?  You e-mail yourself the link.  You find some time in the evening at home so you sit at your desktop to look at that site you found earlier.  When browsing from your desktop you notice everything looks tiny.  That's because you're viewing the .mobi link.  Sure, there are fancy things that web developers can do to redirect back and forth depending on what device the user is using, but we can do this without changing domain names.  Let's just stick with the great domain that you already have for your business. Now it's time to let us help you with the design and coding phase of your new mobile website.  Then let's launch it!  Wait… you're not sure you're ready yet?  Maybe you should wait until you're sure that everybody is using the mobile web.  Maybe you should wait until technology overcomes some of its current limitations.  Is building a mobile website for your business really worth the investment? Do you remember what happened with the early web?  Many were asking the same questions then as they are about mobile now.  Believe me, this mobile train is leaving the station whether you're on it or not.  Most desktop websites aren't accessible, or usable for that matter, on mobile devices.  It's important to remember that mobile users don't buy what they can't find.  The time to go mobile is now! You can find more statistics from the Pew Research Center. Call us at Rock, Paper, Scissors to help you with your mobile website today!  678-442-1825. billphone

Slide 8

hing and let mobile users scroll their way around sites designed for PC viewing
Posted 08 Sep 2009

Your Mobile Website: Part III, Limitations

In previous posts we have discussed the growing popularity of mobile devices and the different types of related user behaviors. Now that we are getting excited about the possibilities, it is a good time to talk about some of the limitations. I suppose it's obvious that mobile devices have smaller screens than our wide-screen, flat panel monitors with our desktops, but what does that mean for a mobile website design? It means we have less real estate to work with. We need to limit the amount of content we put on this website simply for the fact that it won't fit on the screen. Think of what is really important for your mobile users to see and constrict it to that. Screen size narrows our navigation as well – a vertical navigation works better for mobile web than horizontal does. Say bye bye to those wonderful detailed forms on your desktop website, too. There's just not enough room on a mobile device. Not to mention, mobile users don't have the time or patience to fill out long forms, unless their thumbs can type 100 words per minute. Speed and accessibility are other limitations that we need to consider. We have to restrict graphics and image file sizes because it takes our mobile devices longer to download them. Some of this comes inherently from designing for a small screen, but the speed of our wireless connection also dictates how big our files can be too. Can you hear me now? Just because our iPhone is permanently attached to our being doesn't mean that it's permanently attached to the internet – "Hold on honey, I'm going through a valley." Wireless hasn't fully figured out Flash, JavaScript, and some other web technologies, but wait until tomorrow and that will change. The same goes for video. Watching video on mobile devices can sometimes be pleasant while at other times painful. What other limitations with mobile technology can you think of? I hope these limitations haven't frustrated you too much. I'm sure Steve Jobs will figure out an iPhone application to relieve you of all the stress that comes from the limitations of mobile web. In our next post we'll talk about the approach to getting your mobile site on the web and why you should do it sooner than later.

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